CHANEL Beauty - Novelties Launch In-store Events

In my role as Retail Marketing Executive, I owned the marketing calendar and oversaw year-round campaigns to ensure consistency from global campaign messaging to local implementation in in-store events and Beauty Advisor consultations. The in-store events below were planned and organised to achieve two key objectives: driving sales of new products and creating luxury experiences for CHANEL VIP clients through Beauty Advisors' private consultation.

CHANEL N°5 Holiday Campaign

October - December 2020

To drive sales and enhance brand engagement, I planned and executed an in-store event at the CHANEL Boutique in Crescent Mall, Ho Chi Minh City, to promote the Limited Holiday Collection. The event focused on showcasing the CHANEL N°5 Perfume, resulting in exceeded sales targets.

CHANEL Rouge Coco Flash Lipstick

May 2020

Hosted at the CHANEL Boutiques in Crescent Mall and Saigon Centre, Ho Chi Minh City, the two events promoted CHANEL Coco Flash lipstick line, and achieved sales target.

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